LOUIS ERARD - The spirit of time
THE LOUIS ERARD WAY
We create watches that are original and authentic with strong horological content while embodying today’s essential call for affordability.
More than a brand, we are the – Made in Switzerland – value proposition.
OUR PHILOSOPHY, YOUR ADVANTAGES
We believe that great brands aren’t just about big marketing campaigns and huge production capacities, it’s about passion, dedication and transparency too. We rather invest in (y)our watches and reach unmatched levels of quality, content and finish in our price category.
Because at the end of the day, it’s all about you, not about us!
LE NOIRMONT, JURA, SWITZERLAND
At the heart of the Watch Valley we have made the Jura, and Le Noirmont, our home. Still today the foremost master watchmakers are established here in the Jura, in a region whose name is admired and respected throughout the world. To come here is to experience an immersion in time and to understand the restraint and refinement of our watches.
BENEATH THE DIAL
Revisited, personalised, even exclusive, the movement is the crux of each of our creations. More than a machine, it is the soul of our watches. Naturally then, and with a particular fondness for regulators, our watchmakers return again and again to horological complications, finding new ways to express each one. Regulators, moon phases and other sophisticated chronographs benefit from our virtuoso’s care and attention, and from in-house modules which we develop in Le Noirmont.
LOUIS ERARD BLUE: L'HEURE BLEUE
The LOUIS ERARD blue has been inspired by the magical blue hour. It refers to the time after the sun goes below the horizon and the sky goes into deep blue for a while. It is also an elegant nod to the traditional blue screws and hands of Swiss watchmaking.
Our watches are manufactured using only the best materials and applying the strictest production standards. They are subjected to an extensive individual quality control before leaving Le Noirmont.
Our quest for aesthetic balance is inspired by the “less is more” philosophy. Swiss watchmaking classical codes are mastered and reinterpreted at the same time.
VALUE FOR MONEY
We offer fine watchmaking at a fair price, which allows you to match your watch with every occasion and all of your favourite styles.
Assembly requires our most meticulous care and expertise. The movement is cased up, the dial and hands are fixed, the various functions are regulated and finally the strap is fitted.